According to a 14 year study of the “youth vote” by Fuerza Ciudadana, the citizen most likely to cast a ballot in a Mexican election is one 18 or 19 years old... a first time voter. After their first time, at least according to Fuerza Ciudadana's Gloria Alcozar, pariticpation drops off....
At 18 it is the first time that you go to the polls to make an adult decision, and the disconnect comes when they [young adults] are promised many things that the politicians do not deliver, and [the young adults think that all politicians are the same, that everything remains the same or worse. There is the disappointment of having believed and then not seeing tfrom the candidate again.
Still, young adults are abut 30% of the overall voting populationm and unlike most voting cohorts, are less likely to vote a “party line” than to vote for the individual candidate. Something, accurding to Alcozar, campaign organizers and party officials, have been unable (so far) to deal with.
Pointing to the 2022 by-elections, Fuerza Citadadana noted the parties did ry... by posting on Faacebook and Twitter, when younger adults were more likely to be looking at Instagram and Tic Toc. Just presenting a young image isn't going to cut it, if the candidates don't address-- specifically – their concerns.
A “youthful” candidate (like Movimiento Ciudadano [MC] Jorge Álvarez Máymez) is of much less importance to young voters than the candidate's positions on environmental, gender violence, human rights, education... and JOBS. As to the last two, the parties focus too much on university students, when less that 20% of young voters (or would be voters) are either attending, or recent graduates, of the universities. For the rest, the promise of a decent job, or a scholarship, is more relevant than, say... Máynéz's remarks to university students in Hermosillo earlier today (20 April) when they're more likely concerned with finding a job when they graduate, or to finally legalize cannabis (and, yes, I know today... for some reason having more to do with the United States... is day to celebrate or promote marijuana and cannabis).
That is, the young voters want to hear specific proposals, and expect their candidates – if elected ... to be able to carry through with those proposals. Money may talk, and bullshit walk... but even well-financed bullshit is still bullshit as far as the young voters are concerned.